Wired and Forbes have started to shut readers out using ad block. They’ve taken the Dikembe Mutombo approach to ad free readers.
Wired gave me 60 seconds of reading time before throwing a splash page in front of me asking to turn off my ad block or to pay $1/mo for an ad free reading experience.
Forbes was a bit more extreme. They showed the standard landing page but wouldn’t let me continue on to the site with my ad block still turned on.
I’ve never seen this happen until today but I’m not surprised. I’d be shocked if I didn’t run across more websites this week deploying the same barriers.