Doubling down on personal branding

I set a goal in 2021 to focus on building my personal brand but have struggled to consistently deliver on this. I think a big reason is not forcing a medium that I don’t enjoy. This past month I think I found an easy repeatable format to help me build the content muscle: I’m starting a podcast.

Yes. Everyone has one and so now does your favorite newsletter writer.

This month I published 3 video interviews (4 recorded) with friends sharing their career paths and get into the nitty gritty of their hobbies or what I find makes them unique.

https://www.youtube.com/user/nikl91/videos

Topics include:

  • Startup employee ditches tech to buy tree service business: link
  • Professional golfer shares behind the scenes view of tour life: link
  • Ex-Deloitte and MBA grad explains how to appreciate abstract art: link

I’m looking to further drive more branding. Am considering the following tag line. Would love your thoughts.

‘Your manager’s favorite manager’

Thinking of using that to phrase to center my content around. Business, life, mentorship, family, etc.

Thoughts?

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